Research Into My Audience

Interview Questions

Based upon my target audience

I have been searching via the internet at old sources from Flake advertisements and have made a rough idea of who most likely are to eat my chocolate, being the flake.  I have come to the conclussion that my target audiennce would typically be middle age women, roughly from 24 upwards. I also believe that as the chocolate is a luxary chocolate it would appeal more to those females that work either as a teacher, in an office and so forth. I have come to this decision as females tend to eat this chocolate of a night time and mostly after work. After looking at youtube video's of feedback I have realised that females tend to wait until after work to eat it, almost like after a 'successful day'.

The questions I would liek to ask my ideal target audience is more personal things as I need to come to terms with what the audience are like more as individuals. Knowing their needs. I have decided to put together seperate interviews as it would be hard to ask all females workers to come together for a focus group.

Questionaire

I am aiming to ask a variety of women to fill out a questionnaire.

What chocolate would you most likely buy?

Kit Kat.......

Flake.........

Ripple.......

Glaxay.....

Maltesers.....

How Old Are You?

Under 20......

20-25............

25-35............

35-45...........

45 and above........

This would help me understand exactly what ages buy what cocolate and this will help me when creating my main 'prefect' audience member.

Interview Questions

What time would you eat a Flake?

Are there any other chocolates you'd prefer than a Flake?

Describe a Flake in your own words?

Where do you like to shop and for what things?

What type of music do you like and why?

Is there specfic genres of films you like?

Whats your education background?

What do you like doing other than work?

Where do you work and what do you do?

What are your personal interests and why?