Unit 30-Advertisement Production for Television : Re-Branding Chocolate Bars

Re-Branding

Throughout the weeks we have looked at 6 different chocolate bars that have lost their buyers. These chocolates we have looked at are perhaps chocolate bars that were once popular but have died down. It is our job to pick a chocolate bar and we brand it to a new target audience aswell as its last target audience. The chocoate bars we looks at are;

-Terry's Chocolate Orange

The terry chocolate brand has been running for over 250 years and is a chocolate that is made in york and has had many spin offs of the origina. It is a chocolate based chocolate with a taste of orange.

-Time Out

the time out chocolate bar was introduced to the UK in 1992 and was later introduced to other countries.

-Double Decker

The double decker chocolate bar was a bar branded by cadbury and was invented in 1976.

-Turkish Delight

The turkish delight was a traditional chocolate by the turkish and was orginally called Lokum it was introduced in 1777.

-Flake

The flake chocolate bar was also another chocolate bar that was invented by Cadbury, the product was first developed in 1920. It is still now eating but not by itself mostly with ice cream.

-Bournville

Bournville is a dark chocolate brand and was branded in 1861.

________________________________________